“There’s rarely just one bad peach in the batch”
The principle is simple:
When a shopper finds a bad peach in a bag of peaches, they often do not assume that it is the only bad peach in the bag.
The peach is a helpful reminder
Anyone putting the TTG label on a photo is reminded that if viewers merely believe* the photo is not TTG-qualified...
. . . then those viewers are unlikely to assume that it’s the only misrepresented photo in that setting, and they may never again trust any of the photos from that source.
*TTG photographers can say as much as they want to convince viewers that a photo is TTG-qualified; see #1007 and following.
More implications of the “bad peach” principle
• The “one bad peach principle” explains why photographers and photo publishers who use TTG may find it in their own interest to very clearly distinguish TTG photos from non-TTG images.
• The “one bad peach principle” principle explains the challenge posed by industry consortiums that create policies: if persons in the target constituency have a problem with even one of the consortium members, they may dismiss any policies agreed to by the entire consortium.