Even though photo-like images can now be made on a computer (with no camera involved), TTG is built on a simple, timeless principle:

Behind every trusted photograph is a human being with a camera.

What does that mean in the real world?

1. Using only three letters (“TTG”), any photographer can declare when a photo that they recorded with a camera has all 9 characteristics that the most-widely trusted photos have.

2. For trust reasons, viewers want to be confident that a specific person is staking his or her reputation on the Trust Test Guarantee.

3. Thus viewers should simply disregard the TTG label if the guaranteeing photographer’s name is not easily found.