Why use the “TTG” label?

Because it is a very simple way of conveying a lot of important things that cannot be visually detected in photos.

Not one of the 9 characteristics that are shared by the world’s most widely trusted photos can be confirmed “just by looking.”

• Before TTG, there was no easy way to tell viewers when a photograph had all 9 characteristics.

Even if there were a way to tell viewers, few publishers would list all 9 characteristics for each photo, and roughly zero viewers would read such a list.

• Now, using only three letters (TTG), it is easy for any photographer to tell viewers when a photo has all 9 of those characteristics.

Anyone can make the “Trust Test Guarantee” by putting “TTG” and their name with any of their photos that fully meet the Trust Test.

The TTG label can be credibly applied only by the photographer who is responsible for the labeled photograph.